2 November 2026
Pursue Cleaning Services has launched a new kind of home services brand for busy households. It brings cleaning, housekeeping, an on-call butler, moving help, meals, babysitting and more together under one team, with one number to call.
The business describes itself as “not a typical cleaning company”. Instead of selling hours of cleaning, it sells time back to families. Australians who do domestic work spend around three and a half hours a day on it, according to the ABS Time Use Survey 2024.
More than 20 named services
Every service has its own name. Concierge is an on-call butler who can shop for, cook and clean up after a family dinner. Turndown is a hotel-style maid service. Studio, Loft and Penthouse are three levels of regular cleaning. Grand Central handles a whole move, from packing up to cleaning the new home before settlement and unpacking at the other end. Newer services include The Nest for families with a new baby and Welcome Home for people returning from hospital.
Launch offers
- The $15 Frenzy: $15 an hour on almost every service for the first 100 customers who book three or more visits
- The Christmas Bundle: The Edit, Green Room, Skyline and Showtime at $39 an hour for the first 50 customers, from 1 November 2026 to 3 January 2027
- Showtime for Real Estate: open home preparation at $40 an hour for the first 20 homes
Part of the Pursue Ability group
Pursue Cleaning Services is part of the Pursue Ability group, a registered NDIS provider. NDIS participants can use their funding for cleaning tasks under agency-managed, plan-managed or self-managed plans.
Media enquiries
Email cleaning@pursueability.com.au with “Media enquiry” in the subject line.
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